Taking Clark from a B2B business to a B2C brand.

Clark had been in the business of making kitchen sinks and laundry tubs for over 75 years. Over that time, they built a successful B2B business with products renowned for their quality and reliability amongst builders and plumbers. However, the Clark brand was largely unknown to the rapidly growing self-renovator market.

The bathroom, kitchen and laundry category had been staid, boring and functional for far too long. The brands lacked personality – so much so, they had become interchangeable. 

It was time for a category shake-up. Clark would become the champion of novice renovators by making renovations easy and fun. They’d put the joy back into creating spaces that people loved with well-designed simple solutions, minus the big price tag. Who said a value brand had to look cheap and nasty?

Complete Rebrand
Brand Book
Brand Guidelines
Internal Launch & Comms
Advertising
Packaging
Social Content
Video Directing