Head and Heart is a creative agency founded by Justine Metcalfe. Justine is an Advertising Creative Director who loves to direct content videos.

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”
- Dale Carnegie

Head & Heart is a creative agency based in Sydney.
We believe the most successful work will always be found at the intersection between head and heart.
That place where the head is convinced but it’s the heart that is motivated.
At Head & Heart, we believe authenticity is the key to building brands.
Which is one of the reasons we frequently work with 'real' people as opposed to actors and models.

Justine has worked in both New York and Sydney as an Advertising Creative Director.
She has led some of Australia’s largest retail brands including Vodafone and NRMA.
In 2011, Justine co-founded YOLO - a fast-growing independent advertising agency that was a finalist at AdNews ‘Emerging Agency of the Year’, AdNews ‘Small Agency of the Year’ along with B&T’s ‘Emerging Agency of the Year’.

Justine has worked on a diverse range of clients over the years - from Nike, Samsung and Westpac to Harley-Davidson, Kellogg’s and Dropbox. She has also been on numerous global award juries - including most recently the the 2017 Cannes Lions Jury and 2017 Spikes Asia.