Bringing sophistication to a category traditionally drowning in the rainbow.

Modern Star is an educational resource and toy producer based in Australia. They needed help to reinvigorate and reposition several of their consumer facing brands including ‘Chalk Educated Toys’.

As Chalk had only existed as a catalogue brand, it was vital to develop a strong online presence with a mobile-first website that was effortless to use and a pleasure to purchase from. The brand had become tired, outdated and desperately in need of some love. We completely rebranded Chalk giving it a more contemporary, lifestyle look and feel, designed a user-friendly and responsive website and redesigned their 112 page catalogue.

Logo Design
Identity Design
Brand Book Creation
Brand Guidelines
Catalogue Redesign
Mobile First Website Design