Teachers Mutual Bank Children’s Financial Literacy Programs

Part of the long term strategy for growth was to the increase the 0-18 year old membership base. 

We believed we needed to create more than just an advertising campaign – so we developed a complete financial literacy program for under-18s to build good financial habits while also developing a connection to the brand. After all, who better to teach your children about financial literacy than a bank created exclusively for teachers?

Tiny Monsters Bank

For the 0-12 year old market, we reappropriated the TMB initials to stand for ‘Tiny Monsters Bank’ - a kid’s only bank where learning was disguised as fun. The program curriculum covered many subjects: from the value of money, history, philanthropy, pocket money strategies and the importance of not being defined by your financial wealth. There were loads of fun educational activities ranging from savings programs to interactive tools.

Each character was designed with a particular purpose and deliberate set of character traits. Chief is the CFO – the Chief Fun Officer. Capello is Italian and only speaks and writes in Italian. Mooster was born in the Monster wilderness and is passionate about the environment and sustainability. Tex is deaf and uses sign language to communicate. The Ichi twins are gender diversity supporters and cheeky little critters - just to name a few..

The program is broken into different development stages with age appropriate learning and activities to suit. We’re also pleased to discover some teachers have been using activities in schools as part of their own class planning.

A separate program was created for 13-18 year olds. Both financial literacy programs drove not only child membership but adult membership. Teachers are great ‘sharers’ by nature. They spread the word of the program driving acquisition well beyond target.